Bharatbook.com : Competitive Landscape of China’s Automotive Electronics Market

June 11th, 2010

Report on China’s Automotive Electronics Market ( http://www.bharatbook.com/Market-Research-Reports/Report-on-Chinas-Automotive-Electronics-Market.html ) elucidates about the rapid growth and development of Automotive Electronics Market.

Given the deplorable state of the downstream sectors, the overall growth of China’s automotive electronics market slowed in 2008, when entertainment electronics and active safety equipment had become the major driving force of the market. China’s automotive electronics will deliver stable growth in the next few years because the industry has only just begun gaining ground and there is still plenty of room for it to grow.

1. The overall growth of the market has slowed down

The rapid increase in output of automobiles in China is one of the major forces that drive the rapid growth of the country’s auto electronics market, on which there has been an negative impact caused by the slowdown in the output of automobiles. Rough data showed that China’s output of automobiles was 9.42 million units in 2008, up by only 6.0% year-on-year. Of the total, the output of basic passenger vehicles??cars, in which auto electronics is most extensively used??was 5.02 million units, accounting for 53%, up by about 6.2% year-on-year, dwarfed by the over 20% year-on-year increase in 2007. As a result, the growth of auto electronics market slowed significantly in China in 2008.

2. Entertainment electronics and active safety equipment have become the major growth fields in China’s auto electronics market

In 2008, many top-end auto electronics products continued to dive into the low-end auto field, helping the popularization of auto electronics.

The popularization of active safety systems in chassis control has also significantly impacted market growth. China so far has basically finished the upgrade of the EBD (Electronic Brake-force Distribution) and CBC (Cornering Brake Control) for automobiles. In addition, active safety systems such as the EBA (Electronic Brake Assist), ASR (Acceleration Slip Regulation), ESP (Electronic Stability Program) and CCS (cruise control system), are also being equipped in cars. For example, ESP was mainly installed in top-end cars like BMW, Chrysler and Lexus. But as the market keeps growing and prices falling, ESP system started showing up in 2008 in mid-priced cars such as Roewe 750, Camry and even some compact cars, like Besturn. ESP has delivered fast growth since mid-priced and compact cars are the major force in China’s car market.

Vehicle-borne electronics is another hot field of China’s auto electronics market in 2008, thanks to the strong demand for, and rapid development of, auto entertainment electronics. Although CD and multi-CD players are still the dominators in the auto audio/visual market, DVD players are gaining ground at striking speed. In addition, other auto visual products, such as visual parking system and mobile navigation system, are also becoming popular.

3. Energy conservation products fuel new growth of the market

Since China’s tight supply conditions of energy sources won’t be able to change in the near future, the country’s government is tightening its emissions rules. Therefore automobiles are driven towards energy conservation, which will become a hot field for auto electronics.

As for power control, throttle/direct-injection engines, intelligent turbo, electronic valves, advanced transmission systems and hybrid power systems will be more popular. And as for energy efficiency and management, new products such as kinetic energy recovery systems, heat transforming, electric fuel pumps, and LED illumination systems will help popularize electronic equipment.

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Driving Conveniently With the Help of Smart Automotive Electronics

June 7th, 2010

We live in the digital age where technology makes our lives easier each day. Advance medical equipments are created to help doctors treat patients, kitchen tools are innovated to make it easier for home makers, and cars are made smarter to make driving easier for humans.

Automotive electronics paved the way for helpful features like anti-lock braking systems (ABS) and automatic weather adjustments which makes driving safer and more comfortable.

Car manufacturers spend about two thousand dollars in automotive electronics for every car that comes out of the assembly line. These automotive electronics transform the car into a vehicle with better performing engine, more adaptive entertainment systems, and safety features that are far more superior than its predecessors.

Automotive Electronics of the Modern Car

Control Area Network or CAN – There are several computers that run a modern car. The CAN is a network of computers that play vital roles in the different functions of the engine and its peripherals. The CAN serves as the bridge for the different computers so they can communicate with one another so everything are well coordinated. CAN controls the functions like cruise control, engine management, and the ABS.

Fuel Efficiency- automotive electronics can save a car owner hundreds of dollars in fuel consumption. This is done thru the EFI or Electronic Fuel Injection technology which ensures that the engine’s fuel consumption is at its optimal. In hybrid cars, a driver can easily switch from using gas and electronic power supply to run the vehicle.

Safety Devices- Most safety system is controlled by automotive electronics. Devices like the Acceleration Slip Regulation, Traction Control, Electronic Stability and Dynamic Steering wheel ensure the safety of the driver and the passengers. The simple but complicated timing of airbags during a road collision is also controlled by advanced automotive systems.

Added Features- Some cars today can even park themselves without any assistance from the driver. All the calculations are done by a computer making sure the car will not hit anything by making references to other cars and different objects in its surrounding.

One cannot imagine the evolution that took place with automotive electronics. The Apollo 11 which landed on the moon ran on a memory which is 150 kilobytes only. The sound systems of our cars today are running on 500 kilobytes of memory to ensuring our entertainment pleasure. Automotive electronics have gone far beyond entertainment and enhanced modern day vehicles in terms of safety, efficiency, and convenience.

The automotive industry projects billions of investments and sales in developing cars that are smarter, more fuel efficient and more environment-friendly in the future. Modern cars can be the answer to alleviate the adverse condition of the environment and the rising price of fuel all over the globe.

Cars are being developed to scan the traffic, the road, and all hazards so it can drive itself while the driver can do anything that he wants while in motion. The future cars can think for themselves with the aid of advanced automotive electronics. In that way, driving will be more than getting from one place to another.

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